Pretty cool advertisement campaign going on in the Twitterverse for Professor Layton and the Diabolical Box. Nice little narrative being carried out between Twitter accounts. Inspector Chemley just diffused a bomb with the assistance of Professor Layton, in addition to audience participation.

I’ve got to say, I’ve always wanted to do or see someone do some sort of I Love Bees like thing over Twitter. I guess this is kind of the same. Very interesting, with daily riddles and the like. Classic Layton. I cannot wait for this game.

They started off with just Layton and Luke, but now they’ve got Inspector Chelmey, Don Paulo, and Flora. They’re all interacting in this really immersive world, and its really cool. People are helping to further the plot. It is like I Love Bees (with puzzles that unlock future storylines), but it is more immediate to everyone because you follow the characters on Twitter, and anyone can contribute (you don’t have to get to a phone booth in a hurricane or anything like that).

Very cool. Check it out.

EDIT: Niamu pointed out that I forgot to link to the profiles. I kind of neglected to because I wasn’t sure if you could check Twitter pages if you weren’t signed in.

Anywhere, here they are.

Professor Layton His apprentice, Luke London police officer, Inspector Chelmey Flora Reinhold, Layton’s ward Don Paolo, the Professor’s arch-nemesis