Well, that was short-lived.

Turns out the Layton thing wasn’t an ad campaign. Some game journalist created accounts for Professor Layton and Flora, while an associate of his was Luke, and two random unaffiliated people got on there and took on the roles of Inspector Chelmey and Don Paolo. It was all still pretty fluid though, for the most part, which is odd considering the ring leader didn’t know who Inspector Chelmey and Don Paolo were (or who they were behind the scenes).

It was fun while it lasted, but now the people at NeoGAF are acting like he blew up a bus full of children, and they’ve spread the word around and shut him down. Luke hasn’t posted since, and Don Paolo and the Inspector seem to be winding down and saying their farewells.

People really shouldn’t have made a big deal out of this. The guy spontaneously began an extremely successful viral marketing campaign for something he didn’t own and made not profit or earning from. He gained nothing, but entertained people with an engaging storyline and riddles for a month or so (if I recall correctly). I really don’t get why people had to ruin the fun. Now Twitter will resume being boring.

Crap.